So, the Bahrain Grand Prix weekend has now passed. For all of Messrs Todt's and Ecclestone's public bombast on the issue, there will no doubt been small, private, sighs of relief from both that the F1 event itself passed broadly without disruption (joining many others in so doing). But it cannot be said that F1 came out of the weekend unscathed, as the sport continued its uncanny ignorance and/or ambivalence of how it's viewed more widely.
|Credit: Emily Faulk / CC|
Even though F1 made some money from holding the Bahrain race, the parallel damage of what you'd call F1's 'brand equity' is of course immeasurable, which in turn impacts the sport's ability to attract fans, media, sponsors and manufacturers. And it surely should have been seen coming from a long way off. Even though some in and around F1 have been complaining that the media coverage has been terribly unfair and unrepresentative, not focusing on the local support for the race and the areas of calm in Bahrain, saying this betrays a breathtaking naivety of how the media work, as well as that, possibly, reflects that the F1 fraternity was kept inside a bubble for much of the weekend.