Saturday, 14 April 2018

New AutoClassics article - How Gold Leaf sponsorship irreversibly changed Formula 1

Photo: Jim Culp/CC
Particularly proud of this one. We're 50 years on from the start proper of F1 sponsorship with the Gold Leaf Lotus.

And for AutoClassics I spoke to Gold Leaf's man in F1 at the time, George Hatfield, as well as Clive Chapman, son of Lotus kingpin Colin, to hear the fascinating tale of sponsorship's advent in F1. One that reaches far further than you might think.

You can have a read here: https://www.autoclassics.com/posts/reviews/gold-leaf-sponsorship-formula-1

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