Wednesday 26 June 2019

Private Plates – Do They Say More About You Than You Think?

Private registration plates, sometimes referred to as cherished plates, are one of the most common ways drivers can personalise their cars without causing damage or looking overly tacky. Most of the time, you can get your initials in, a birth date or something else that has meaning to you. However, have you ever looked deeper into the kind of people that get private registration plates and wondered what else do they do to their car?

We recently stumbled upon a pretty large study done by UK personal car leasing firm All Car Leasing called "Doin' it for the 'gram" which looked at the habits of people who get private plates and whether there's anything else they all had in common. Granted, this article is not about Formula 1 in any way but at the same time we are well aware that our readers are generally "car people" and we think this might interest a few of you!

All Car Leasing surveyed just over 600 people for this study and 21% of them have a private plate, this is not a surprising statistic if a little on the high side in our opinion. However, the interesting statistics come from these 21%.

Audi are the most common manufacturer to have a private reg (shock horror), this makes sense as Audis aren't cheap and neither are private registrations with prices starting usually at £200. But does this make Audi drivers vain or just proud of their German motor? Well, All Car Leasing's results seem to suggest that perhaps they are. Just over half (53%) of private reg owners have modified their cars (modifications being aftersales alloy wheels, new exhausts, decal, sound system etc) after they've made the purchase to further enhance the car past what it began as.

Next up, All Car Leasing found that 50% of private registration owners clean their car at least once a fortnight to keep the car pristine at all times. Are we now starting to see a bit of a pattern here with these owners of cherished plates? Well, it doesn't end there! It also turns out that 58%(!) of private plate owners have posted a picture of their prized motor on social media. Wow! Anyway, we started by by asking if private plates say something about the owners and a pretty clear image has started to come out… they love their cars and want everyone to know it! And there's nothing wrong with that we say! The doin' it for the 'gram campaign looks at a lot more than just private plates we just thought it was the most interesting bit. If you want to take a look at the whole study and see if it says something about your habits why not check it out over at their website or take a look at the infographic below. Alternatively, you can also check out All Car Leasing's brand new podcast if you haven't the time to sit and read.

Doin it for the gram
Doin' it for the 'gram by All Car Leasing


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